Information We Collect
Information You Provide Directly
When you request a quote, schedule a cleaning, or contact us, we may collect:
- Full name and home or business address
- Phone number and email address
- Preferred service dates, frequency, and special instructions
- Payment information — processed exclusively through PCI-DSS-compliant third-party processors; we do not store full card numbers
- Any messages or feedback you send us directly
Information Collected Automatically
When you visit our website, we and our advertising partners automatically collect certain technical and behavioral data, including:
- IP address and approximate geographic location
- Browser type, version, and device/operating system
- Pages viewed, time on site, and navigation paths
- Referring URL or search query that brought you to our site
- Ad interaction data collected via Google Ads and Meta Pixel (Facebook/Instagram Ads) — see Section 4
Information from Third Parties
We may receive information from scheduling platforms, payment processors, review sites (such as Google Business Profile and Yelp), or advertising platforms when you interact with our ads or listings. This information is used solely to improve our services and target relevant advertising.
How We Use Your Information
We use your personal information for the following purposes:
- To schedule, confirm, and deliver residential and commercial cleaning services
- To send appointment reminders, service confirmations, and follow-up surveys
- To process payments and issue receipts or invoices
- To respond to questions, inquiries, and customer support requests
- To send promotional offers, seasonal discounts, and newsletters — only with your consent, and you may opt out at any time
- To run and optimize advertising campaigns on Google Ads and Meta (Facebook/Instagram), including remarketing to previous website visitors
- To measure advertising performance and improve our marketing return on investment
- To improve our website, services, and overall customer experience
- To detect and prevent fraud, unauthorized access, or abuse
- To comply with applicable federal and Florida state legal obligations
How We Share Your Information
We do not sell, rent, or trade your personal information. We share data only in the limited circumstances below.
Trusted Service Providers
We work with vetted third-party vendors who help us operate our business. These vendors have access only to the data necessary to perform their functions and are contractually required to protect it. Examples include:
- Scheduling and CRM software (e.g., HouseCall Pro)
- Payment processors (e.g., Stripe, Square)
- Email marketing platforms (e.g., Mailchimp)
- Website hosting and analytics providers
- Advertising platforms: Google LLC and Meta Platforms, Inc.
Advertising Partners — Google & Meta
We use Google Ads and Meta Pixel to display relevant advertisements to users who have visited our website or expressed interest in our services. These platforms may use cookies, pixels, or device identifiers to deliver and measure ads. Each platform's data practices are governed by their own privacy policies:
- Google Privacy Policy — https://policies.google.com/privacy
- Meta Privacy Policy — https://www.facebook.com/privacy/policy/
You can opt out of Google's personalized advertising at adssettings.google.com and Meta's at facebook.com/ads/preferences.
Legal Requirements
We may disclose your information when required by law, court order, or governmental regulation, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the public.
Business Transfers
In the event of a merger, acquisition, or sale of business assets, your personal information may be transferred. We will notify you by email or prominent website notice before your data becomes subject to a different privacy policy.
Cookies, Tracking & Advertising Technologies
Our website uses cookies, pixels, and similar tracking technologies to provide functionality, measure performance, and serve relevant ads.
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the site to function (forms, security) | Session cookies |
| Analytics | Understand how visitors use our site | Google Analytics (GA4) |
| Advertising | Deliver and measure targeted ads; remarketing | Google Ads, Meta Pixel |
| Functional | Remember preferences to improve your experience | Chat widget, scheduling tools |
Google Ads & Conversion Tracking
We use Google Ads conversion tracking to measure actions taken on our website after clicking a Google ad (such as submitting a quote request). Google may use cookies stored in your browser to attribute conversions. Google's use of advertising cookies is governed by the Google Advertising Policies: https://policies.google.com/technologies/ads.
Meta Pixel (Facebook & Instagram)
We use the Meta Pixel to track website events (such as page views and form submissions) and to create Custom Audiences for retargeting campaigns on Facebook and Instagram. The Meta Pixel may collect your IP address, browser information, and actions you take on our site. Learn more at Meta's Pixel documentation: https://www.facebook.com/business/help/742478679120153.
Managing Cookies
You can control or disable cookies through your browser settings. You may also opt out of interest-based advertising through the Digital Advertising Alliance (https://optout.aboutads.info/) or Network Advertising Initiative (https://optout.networkadvertising.org/). Disabling certain cookies may impact website functionality.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain accurate business records, and comply with applicable legal and regulatory requirements (including tax and accounting obligations). Customer service records are generally retained for a minimum of three (3) years. When information is no longer needed, we securely delete or anonymize it so it can no longer be associated with you.
Data Security
We implement industry-standard administrative, technical, and physical safeguards to protect your personal information, including:
- Encrypted data transmission via SSL/TLS across our entire website
- PCI-DSS-compliant payment processing — we never store raw card numbers
- Restricted access to personal data on a need-to-know basis
- Regular review of our data collection and storage practices
While we take every reasonable precaution, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to protect your own information by using strong, unique passwords and being cautious about what you share online.
Your Privacy Rights
Depending on your location and applicable law (including Florida law and, where applicable, the California Consumer Privacy Act), you may have the following rights:
- Right to Access: Request a copy of the personal information we hold
- Right to Correction: Request correction of inaccurate or incomplete data
- Right to Deletion: Request deletion, subject to legal retention requirements
- Right to Opt-Out of Marketing: Unsubscribe at any time via the "unsubscribe" link or by contacting us
- Right to Opt-Out of Targeted Advertising: Limit how Google and Meta use your data for ad targeting (see Section 4)
- Right to Data Portability: Request your data in a structured, machine-readable format
- Right to Non-Discrimination: We will not deny you services or treat you differently for exercising your privacy rights
To exercise any of these rights, contact us using Section 13. We will acknowledge within 5 business days and fulfill within 30 days, except where a longer period is permitted by law.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at contact@manateeladiescleaning.com and we will promptly delete such information from our records.
Third-Party Links & Integrations
Our website may contain links to third-party sites such as Google, Facebook, Instagram, Yelp, and review platforms. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices of any third-party website. The presence of a link on our website does not constitute our endorsement of that site's privacy practices.
Do Not Sell or Share My Personal Information
We do not sell your personal information in the traditional sense. However, certain data transfers to advertising platforms (Google and Meta) may be considered "sharing" under some state privacy laws such as the CCPA.
You may opt out of this type of sharing by:
- Google: adssettings.google.com
- Meta: facebook.com/ads/preferences
- Contact us directly at contact@manateeladiescleaning.com and we will make commercially reasonable efforts to honor your request
SMS/MMS Communications
For information about how we handle SMS and MMS messages, including how to opt in and opt out, please review our SMS/MMS Privacy Statement at /sms-privacy-policy. Reply STOP to any text message to unsubscribe at any time. Standard message and data rates may apply.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technology, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. We encourage you to review this page periodically. Your continued use of our website or services after the effective date of any changes constitutes your acknowledgment and acceptance of the updated Privacy Policy.
Contact Us
We are committed to responding to all privacy-related inquiries within 5 business days.
This Privacy Policy was last reviewed and updated on June 15, 2026. For questions or concerns, contact us at contact@manateeladiescleaning.com.